Hi, I'm Shirley Chong. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.
Q1 2026
Annual 2026
Annual 2025
Annual 2025
Annual 2025
Q3 2025
Q2 2025
Annual 2024
Annual 2024
Annual 2023
Annual 2022
Annual 2022
Wed 7 Apr 2027, 09:00-18:00
Marina Bay Sands
Price: $388
*ERA VIP members enjoy an exclusive promo code for $88. Sign up now!
Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.
Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.
If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction.
(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)
Tue 24 Nov 2026, 20:00-22:00
ERA APAC CENTRE, ARDMORE ROOM
You don’t have to build your real estate career alone. With the right team, you can learn from one another, share experiences and create more opportunities to grow together. Join us at this Success Seminar to discover how teamwork can help you take your business further.
What you’ll take away:
✅ Stay motivated and keep moving
Learn alongside your teammates, tackle challenges together and build confidence through shared experiences.
✅ Step out of your comfort zone
Explore new sectors and prospecting methods through showflat sessions, social media videos and shared listings.
✅ Learn from each other
Learn from experienced teammates, exchange knowledge and get support with clients across different property sectors.
Learn directly from:
♦️ Eugene Khor – Division Director (DD)
An asset progression adviser and rising leader who understands the importance of making the right career moves.
♦️ Judy Bai – Marketing Director (MD)
A dedicated real estate professional specialising in the private property market, known for her client-first approach and commitment to continuous growth.
♦️ Amanda Rain Lui – Senior Marketing Manager (SMM)
A trusted adviser who believes that success in real estate is built on strong relationships, the right support and a genuine desire to help others achieve their goals.
♦️ Charmaine Ang – Assistant Marketing Manager (AMM)
A real estate consultant who believes in providing honest advice and consistent support to help clients navigate their property journeys with confidence.
Mon 16 Nov 2026, 10:00-17:00
ERA APAC CENTRE, AUDITORIUM
Ever feel like your presentations aren’t making the impact to secure your exclusive?
Ready to acquire the art of persuasion?
Look no further!
AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.
In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!
Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!
Thu 12 Nov 2026, 19:00-21:00
ERA APAC CENTRE, ARDMORE ROOM
Just completed your RES exam or been in real estate for a while but still struggling to secure clients and close deals?
You don’t need luck. You need the right strategy! 🎯 Join us at the upcoming Success Seminar on 12 November, 7PM, to hear from experienced leaders and gain practical insights to kickstart your career or take your business to the next level.
Here’s what you’ll learn:
✅ Building a strong foundation - Understand the essential skills and steps to get started in real estate.
✅ Getting your first client - Learn practical ways to generate leads, connect with prospects and work towards your first sale.
✅ Growing with the right support - Discover how mentorship, proven systems and guidance can help you build momentum with confidence.
Limited slots available. Register now to secure your place!
Learn directly from:
♦️ Ryner Koh, Executive Director of Agency (EDA)
Having completed CFA Levels I, II and III, Ryner translates financial insights into practical real estate strategies, helping agents focus on what drives performance.
♦️ Koh Li Li, Senior Group Division Director (SGDD)
A millionaire achiever who has built a strong and successful career through smart planning and execution.
Thu 5 Nov 2026, 20:00-22:00
As 2027 approaches, Singapore's property market is gearing up for another wave of new launches. For buyers, recognising promising locations and making well-timed decisions could offer an early advantage.
With its established residential surroundings and convenient connectivity, Lorong Chuan is gaining attention as a location worth watching. But what makes this area a potential property hotspot in 2027?
Join EDA Zac Huang and EGDD Christopher Ng in this exclusive Ultimate Consumer Seminar as they explore the factors shaping new launch prices, the appeal of Lorong Chuan and how to identify value ahead of upcoming launches.
💡 In this session, you'll gain insights into:
✅ Property Price Trends: What's driving new launch prices and whether to enter now or wait
✅ Why Lorong Chuan: The location advantages and growth drivers shaping its potential in 2027
✅ Spotting Opportunities Early: How to identify value and make informed decisions ahead of upcoming launches
👉 Register now and get an early look at the opportunities shaping Lorong Chuan's next chapter!
Wed 4 Nov 2026, 19:00-21:00
ERA APAC CENTRE, ARDMORE ROOM
New to real estate or experienced but ready for bigger results?
Join our Success Seminar with Rayne Chua and her leadership team. Discover practical ways to create opportunities, win clients and build a sustainable business.
Walk away with:
✅ A clear growth plan: Know your next move, from getting started to scaling up.
✅ Stronger client opportunities: Sharpen lead generation, personal branding and conversion.
✅ Support to move faster: Turn effort into results with mentorship, systems and team platforms.
Learn directly from:
♦️ Rayne Chua | Advisory Group Division Director
Leader of 100+ Trusted Advisers, empowering agents through mentorship and proven systems.
♦️ David Ho | Senior Division Director
Over 10 years of experience in property advisory and building a sustainable business.
♦️ Gary Lim | Senior Division Director
Championing continuous improvement and smarter business growth.
♦️ Thea Ng | Division Director
Realtor and mindset mentor helping others move forward with confidence.
Make 2027 your breakthrough year. Join us and take your next step.
Tue 3 Nov 2026, 19:00-21:00
ERA APAC CENTRE, ARDMORE ROOM
What if you could build a successful real estate business without having to rush the process?
At this Success Seminar, hear from our speakers on what it takes to build a business at your own pace and create a strong foundation for long-term success.
What you’ll take away:
✅ The foundation: Why $270K wasn’t luck
✅ Building at your own pace: Systems over hustle
✅ The path forward: Turning year one into a career
From your first year to the years ahead, discover how to approach your real estate journey with greater clarity and confidence.
Learn directly from:
♦️ Jasmine Chan – Senior Executive Group Division Director (SEGDD)
A sought-after mentor known for helping new agents gain clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng – Executive Group Division Director (EGDD)
A multi-millionaire achiever and exceptional team leader who has developed a unique framework that continues to drive teams to achieve incredible milestones.
♦️ James Kong – Marketing Director (MD)
A Top 50 Achiever and Certified Asset Progression Strategist who combines strong market knowledge with a strategic approach to real estate.
♦️ Rekael Das – Marketing Director (MD)
An experienced realtor with expertise in asset progression, bringing a people-first approach and practical insights to building a rewarding career in real estate.
Mon 2 Nov 2026, 20:00-22:00
ERA APAC CENTRE, ARDMORE ROOM
🔥 How do you keep winning when the market keeps changing?
Some months are great. Others are quieter. Markets change, leads come and go, but a strong real estate business should be built to last through it all.
At this Success Seminar, hear from four leaders as they share how they generate leads, stay consistent and adapt their strategies to keep their business moving through different market conditions.
What you’ll take away:
✅ The Lead Generation Engine – How top agents consistently create new leads instead of waiting for business to come.
✅ The Consistent Achiever Blueprint – The systems, habits and strategies that keep your pipeline moving through every market cycle.
✅ How to Win Through the Ups & Downs – How to stay relevant, adaptable and profitable — whether the market is booming or slowing down.
This seminar is open to external and brand-new agents.
Whether you’re new to real estate or looking to build a more consistent business, come discover what it takes to build a career that lasts.
Seats are limited. Register now!
Learn directly from:
♦️ Tracy Teo, Senior Director of Agency
A seasoned leader who champions sustainable success through strong fundamentals, personalised strategies and holistic mentorship.
♦️ Ryan Lee, Group Division Director
A dedicated mentor who helps agents build strong foundations, consistent lead pipelines and the systems to succeed independently.
♦️ Evon Ng, Senior Marketing Director
A fast-rising achiever who turned focused marketing and consistent execution into rapid success in real estate.
♦️ Yu Tianxin, Marketing Manager
A young achiever who built strong momentum early in her real estate career and achieved Million Dollar Club within her first year.
Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.
Eligibility depends on factors such as citizenship, age, household profile, income, existing property ownership and the property’s Minimum Occupation Period (MOP). HDB flats and executive condominiums have specific eligibility conditions, while private properties generally have fewer purchase restrictions. Foreign buyers should also check approval requirements and applicable stamp duties.
Buyers generally pay Buyer’s Stamp Duty. Additional Buyer’s Stamp Duty may apply depending on citizenship, residency status and the number of residential properties owned. Sellers may need to pay Seller’s Stamp Duty if the property is sold within the applicable holding period. As rates and rules can change, confirm the latest amount with IRAS before committing to a transaction.
The right sequence depends on your finances, housing needs and risk tolerance. Selling first may provide greater budget certainty and reduce the risk of owning two properties simultaneously, but temporary accommodation could be necessary. Buying first provides continuity but may require bridging finance and could affect ABSD, loan eligibility and CPF usage. A financial timeline can help identify the safer option.
A property agent can help with pricing, financial calculations, listings, viewings, negotiations, paperwork and transaction coordination. The agent should explain their scope of work and commission before you sign an estate agency agreement. Commission rates are negotiable and may be subject to GST. Verify that your agent is registered through the CEA Public Register.
